What is Email Marketing?
Email marketing is a powerful type of digital marketing, focusing primarily on emails to help promote your business products and services. It is an effective low-cost online marketing tool, allowing you to stay engaged with your customers ensuring the relationship continues to grow, and helps target specific audiences to remain present with your latest products and business events.
An email marketing specialist focuses primarily on email campaigns to help drive traffic and promote the company’s events and products. Building an email campaign consists of, design, creativity, building the correct audience list, and excellent persuasive written communication.
Find out all you need to know about becoming an email marketing specialist within professional services with this article, discovering what to do as an email marketer, salary brackets, experience, and qualifications required to gain a position as an email marketer, and what it can lead to in the future.
How to be successful as an email marketer:
Email marketing requires an effective strategy to ensure you can engage with a large audience and gain positive results. Follow our steps below to build a successful marketing strategy in Email marketing.
Characterise your audience:
The first crucial step in email marketing is ensuring your emails are reaching the right customers.
Take a moment to organise who your customers are and create individual email lists based on the demographics. Understanding your customers will allow you to send relevant content to the most suitable audience, creating a successful email campaign.
Established targets:
Setting goals helps determine the purpose of each email, focusing on your target audience and stepping away from spamming your customers.
Goals to put into place to help you decide how to assess your results.
- Driving website traffic
- Promoting products
- Promoting services
- Sending news and events
Test and preview your emails:
It is necessary to test and preview your emails, including checking over your content before you send it to the recipient. As HTML emails are displayed differently on certain email programmes resulting in missing links, design layout changes, and more.
There are two types of email testing, quality assurance and variable testing.
Quality assurance tests cover, link validating, spam testing and design testing.
Variable tests cover two types of testing, Multivariate and A/B testing. Multivariate allows you to test a variety of variables at once, whereas A/B testing investigates individual segments of the email making it easier to solve any issues you come across.
Essential qualifications experience and knowledge
There are many different routes in education to qualify as an email marketer, some recruiters will accept a college diploma alongside technical and soft skills, however, to set yourself above other candidates a bachelor’s degree in marketing or computer science will give you a better advantage.
Completing a marketing apprenticeship is another pathway to consider as it will help you to develop your professional status and gain digital and marketing media practices.
If you are willing to gain experience without qualifications in the above, a certificate program is a great place to start as it shows commitment and dedication to the topic. Thankfully, a wide range of online marketing courses are available, such as content writing, email marketing, marketing analytics, and more.
What’s the pay for an Email Marketing specialist?
As of 2024 the salary bracket for an Email Marketer starts from £24K which increases due to experience to £38K per year. Email marketer managers have a higher yearly amount ranging from 38K – £51K.
What can it lead to?
After being a successful email marketer, you might want to develop new skills and progress in your career. Many opportunities are to be considered alongside email marketing such as data analytics, SEO, content writing, and finally a career in social media.
Where can I find Email Marketing jobs?
The marketing industry has many job opportunities in the professional field. Email marketing has been on the rise before COVID-19. There are many digital marketing job opportunities out there for you to secure your email marketing role.
Look at our most recent Email Marketing Specialist and other digital marketing roles here at jobs.ac.uk.
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